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Content Strategies

We are visionary SaaS founders who live and breathe thought leadership and sales enablement content because we know that drives success.

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Content Strategies

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119

Gemma DePalma - "Creating the Ideal Hybrid Customer...

Gemma DePalma is the COO of Foria, a company focused on bringing more pleasure to more people through products that address female intimate well-being. With a background in R&D, product development, supply chain, and logistics, Gemma brings a holistic perspective to customer happiness. She joined Foria five years ago as the Director of Supply Chain and now oversees the entire product lifecycle, including customer happiness.
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Ajay Malik - "Why Our Wireless-First Network Should Be Our...

Ajay Malik, Chief Executive Officer at StudioX, details why wireless-first is no longer a tech preference but a revenue accelerator. He explores AI-powered autonomy that slashes downtime, proves how modern Wi-Fi rivals fiber-grade reliability, and explains why customer experience now hinges on seamless, intelligent connectivity. Learn how enterprises future-proof growth while cutting infrastructure cost.
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Julie Dearinger-Smith - "How Can Tech Take a Much Broader...

Julie Dearinger-Smith, Founder & CEO at Contingency Health Solutions, explains her remarkable background that merges nursing, informatics, and IT leadership. She details how her farm roots fostered resilience, recounts her shift into EHR consulting, and advocates strongly for technology in executive-level decision-making. She shows how network resiliency can save lives and underscores the power of team culture. Finally, she addresses why IT requires a genuine seat at the table.
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CX Leaders: Driving Aligned Plans for Success in Your Own...

Matt Hartley, Head of Pixel Customer Care at Google, dives into why customer care must be its own strongest advocate within a large organization. He outlines how support teams can earn a “seat at the table” by tying their work to product and business outcomes. Matt discusses systems for cross‑functional touchpoints and using data plus storytelling to influence peers. He also shares anecdotes from building partnerships across product, marketing, and sales.
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Ilai Szpiezak - We Know That We Need to Know What We Don't...

Ilai Szpiezak, Co-Founder at Dolphin AI, explores how businesses can unlock the power of customer insights hidden in everyday interactions. He reveals the potential of contact centers as rich data sources that guide product innovation and increase retention. He shares the impact of empathy, technology, and organizational alignment on customer satisfaction. Finally, he underscores how focusing on the voice of the customer reshapes a company’s strategic direction.
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Javed Ikbal - "Aligning Executive Perspectives to...

Javed Ikbal, CISO and Vice President of Information Security & Risk Management at Bright Horizons, discusses approaches to secure enterprise networks by aligning executive perspectives. He explains framing security in terms of revenue, reputation, and regulatory metrics to gain leadership support. Javed outlines threat modeling, data prioritization, and wireless-first strategies for resilient network architecture.
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Dave Idle - "Embracing Wireless First: The Future of...

Dave Idle, Senior Vice President and Chief Product Officer at Bigleaf Networks, explores the evolution of wireless internet infrastructure and its impact on small to medium-sized businesses. He discusses the shift from traditional wireline networks to advanced wireless systems driven by 5G technology. The conversation highlights intelligent routing solutions that enhance connectivity and business resilience.
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Luke Squires - "How To Integrate Transformational Tech...

Luke Squires, Customer Experience Director at Sykes Holiday Cottages, discusses how businesses can integrate transformational technologies, such as AI, into their traditional customer support operations. He discusses the evolution of customer service, the exciting potential of AI, and how it’s becoming more accessible to companies. Luke emphasizes that while AI comes with its challenges, it also opens up many new opportunities for improving customer experiences.
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What Every CRO Needs to Know: The Growth Helix

Maureen Power Sweeny, Chief Revenue Officer at RapidScale, introduces the Growth Helix framework, which intertwines strategy, execution, and organizational DNA. She explains how companies that co‑evolve these helixes stay aligned with market and customer needs. She also draws on her 30‑year career shaping global business models to illustrate each component.
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Why B2B Lead Nurturing Hasn't Changed In The Last 10 Years?

Mark Walker, Co-founder and CEO at Revved Up, dives into the enduring challenges of B2B lead nurturing. He explores why many companies still rely on outdated tactics despite the availability of new tools and data. He shares insights on the power of brand-building, customer alignment, and elevating sales conversations. His perspective underscores the importance of bridging the gap between strategy and execution for sustainable growth.
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Overcoming the Challenge of B2B Buyers' Own Misperceptions...

Vera Huebner, Chief Marketing Officer at Frankfurt School of Finance & Management, discusses re-educating B2B buyers in detail. Her insights explain how reframing challenges creates urgency and builds trust. She underscores the importance of positioning the brand as a trusted advisor before engaging in sales. Her message motivates decision-makers to rethink their approach and seize growth opportunities.
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CMOs: How to Stop Burning Marketing Spend and Our Teams at...

Ines Hubmann, Senior CX Marketing Consultant at Huble, discusses balancing short-term marketing wins with long-term brand strategies. She reveals how empathy, active listening, and a strong brand foundation save budgets and teams from burnout. Through personal anecdotes and real-world insights, she underscores the need for human-centric marketing in a tech-driven environment.
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Enav Birnbaum - How To Make Customer Experience The Number...

Enav Birnbaum, Director of Customer Solutions at Zencity, explores how customer support can directly impact revenue growth. She outlines her PhD background in international relations and explains how it informs her approach to solving real-world challenges. She also reveals the cultural foundation that drives passionate service and fosters strong customer bonds.
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CEO Growth Talks: David Bull Podcast "Boosting Growth with...

In this episode of CEO Growth Talks, David Bull, CEO and Founder of Ark Financial, unveils his innovative take on wealth management. Tailored for entrepreneurs, his model transcends traditional family offices with integrated tax planning, risk mitigation, and AI-powered strategies that align multi-generational goals with a higher purpose.
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CEO Growth Talks: Kyle Buckett Podcast "Beyond Leadership:...

In the latest CEO Growth Talks episode, Pete Hayes interviews Kyle Buckett, CSDO and Co-Founder of Stealth Energy Startup and author of “Leadership is Overrated.” Kyle advocates for self-led teams and a culture of collaboration, drawing on his Navy SEAL experience. He emphasizes that empowering teams and improving culture are crucial for long-term success and employee satisfaction.
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How to Redefine Value in the Buyer’s Journey

Ryan Nelsen, Chief Marketing Officer at StackAdapt, dives deeply into redefining value across today’s complex buyer journeys. He discusses the impact of trust, the power of customer-centricity, and the strategic role of brand marketing. He shares real-world insights on combining brand and performance efforts for maximum revenue impact. He also outlines how AI and creative collaboration spark new ideas in B2B marketing.
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How to Maintain Human Connections Amidst Go-to-Market...

Felix Bartels, CMO of the Serviceplan Group, shares his journey from medicine and sports science to marketing. He explores blending emotional engagement with AI, automation, and big data while maintaining authenticity. This episode highlights storytelling, trust, and human connection as keys to B2B marketing success.
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Rob Huffstedtler - "The Pros and Cons of C-Suite Input on...

Rob Huffstedtler, Global Head of Solutions Architecture at Sitecore, offers a compelling look at how C-Suite involvement shapes data usage and network architecture. He reveals lessons from his music industry roots and a two-decade IT career, tying in personal stories like his passion for cooking chili. Rob explains why aligning leadership strategies can prevent siloed data and encourage proactive infrastructure investments. This discussion underscores the power of cross-department collaboration.
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Dean Sapp - "A CISO's Perspective on What IT Needs to Know"

Dean Sapp explains why cybersecurity is more than just a cost center. He explores financial risks tied to data breaches, revealing how swiftly companies can lose customers. He shows that business-minded security leaders need both technical skills and commercial acumen. He offers insights on leveraging IT to enhance revenue and trust.
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CMO Turnarounds: Addressing the Identity Crisis

Ramya Kumaraswamy, Vice President of Growth and Demand at TaskUs, addresses the identity crisis that many CMOs face in today’s fast-paced environment. She explores why marketers struggle to gain respect within their organizations and how technology complicates that issue. She highlights the value of genuine customer advocacy as a path to trust. She also underscores that aligning with customers’ needs can reinvent a company’s go-to-market approach.
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The AI Navigator Application

A guide introducing a breakthrough application in B2B go-to-market strategy with a 10-level model transforming content into real-time, revenue-generating insights.
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Our Land-and-Expand Strategy Is Broken

Vidhya Srinivasan, Chief Product and Marketing Officer at Magnit, discusses how companies miss massive revenue gains by fixating on new customer logos. She emphasizes the urgency of building greater trust with existing clients to expand deals more efficiently. She pinpoints the role of collaboration across sales, marketing, and product in guiding the entire customer lifecycle. She invites leaders to rethink land-and-expand as a long-term growth engine.
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B2B Trust Breakthroughs: From Conversations to Conversions...

This document explores innovative methodologies for enhancing B2B customer trust and conversions through strategic podcasting and Voice-of-the-Customer services.
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Adam Krob - "How to Overcome Challenges and Seize...

Adam Krob, Director of Information Technology at Field Audit, and Process Improvement at Boh Bros. Construction Co., LLC, explains how he became passionate about file and print networks in 1989. He shares why the German language remains a significant personal interest. Adam dives into pressing issues around connectivity, data management, and fiber versus wireless considerations. He emphasizes the importance of simplicity, reliability, and creative solutions in construction technology.
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Jim Grassman - The Tech Vision of the Future: Simple,...

Jim Grassman discusses how careful analysis and methodical thinking can transform complex technology challenges into practical business solutions. He emphasizes the value of legal-style reasoning to simplify complicated problems. He highlights how technology has advanced rapidly from pre-internet days to modern cloud capabilities. He shows how curiosity and research have shaped his career in solving pivotal business problems.
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Sampo Parkkinen - "How Connectivity Shapes Remote Work and...

Sampo Parkkinen, CEO of Revieve, discusses the rising importance of connectivity in today’s remote work landscape. He explains how AI transforms customer experiences across online, in-app, and in-store channels. Emphasizing robust network infrastructure and cloud solutions, he advocates for innovation that drives customer engagement and enterprise success.
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How Top B2B Leaders are Reinventing GTM with VOCAAS

This document explores how leading B2B companies are transforming their go-to-market strategies using Voice-of-the-Customer-as-a-Service through an ABM podcasting methodology.
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Matthew Stiling - "The Pros and Cons of Internal Versus...

Matthew Stiling, Senior Operational Due Diligence Analyst at Investcorp-Tages, revisits the beginnings of his career in hedge fund accounting and operational roles. He describes transitioning into ODD, working with blue-chip funds, and gaining a benchmark for best practices. He identifies how operational structures form the foundation for growth. He also touches on how his current firm has evolved to meet industry demands.
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Ash Rhodes - "How to Get Out of Our Own Way to Create...

Ash Rhodes, Business Consultant in Customer Experience at Ash Rhodes Consulting, shares how contact centers can break free from the “cost center” mindset. He dives into strategies highlighting the invaluable customer data gathered during service interactions. Ash reveals how internal advocacy reshapes a team’s influence. Finally, he explains how to speak the language of stakeholders to gain a permanent seat at the executive table.
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Data-First Strategies That Transform Private Market...

This document offers real-world advice from industry experts on data-driven transformation in private market allocations.
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Liron Mandelbaum - "Breaking Data Barriers for Better...

Liron Mandelbaum, COO of Dasseti, shares insights from his Bloomberg career and how they shaped transformative strategies at Dasseti. He highlights the “aha moment” in investment management, exposing data collection challenges in private markets. Liron explores data democratization and how Dasseti streamlines data flows, replacing outdated processes with seamless, efficient solutions.
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The Pre-Decision Playbook: Building Trust Before B2B Buyers...

Emily Askham, CMO at Natixis Investment Management, explores the crucial role of marketing in building trust within the B2B financial sector. She highlights strategies for fostering credibility, including voice-of-the-customer programs and third-party research. The discussion also covers proactive problem-solving and CX-driven differentiation for long-term success.
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Scott Reid - "Knowing When to Start Over As The Best Choice"

Scott Reid, National Vice President of Technology Strategy and Sales at Radiology Partners, discusses his expansive career blending athletics with business leadership. He dives deep into the importance of restarting when needed and harnessing technology for competitive advantage. His narrative bridges personal lessons with actionable business insights. The episode delivers strategic perspectives on reevaluating processes and driving team success.
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Gary Trobaugh - "A Wireless First Future: Competitive...

Gary Trobaugh unpacks the meaning of “wireless first” by highlighting the need for swift deployment and freedom from legacy wiring. He explains why watch-to-phone and soon satellite connections are making traditional hardwired networks obsolete. He underscores minimal wait times and quick solutions drive wireless adoption, while organizations and end users demand seamless, accessible technology.
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Shawn Tinsley - "How Important Are Partners to Our Internal...

Shawn Tinsley discusses a gap between academic frameworks and business realities. He reveals that his focus is on strategic decision-making and applying structured approaches in practical ways. He wants to align theory with real-life outcomes. He believes in helping enterprises optimize resources and drive growth more effectively.
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CEO Growth Talks: Scott Wozniak Podcast "Creating Raving...

In this episode of CEO Growth Talks, Scott Wozniak, CEO of Swoz Consulting, joins Pete Hayes to explore legendary customer experiences and AI-driven business strategies. He shares lessons from his early leadership failures to becoming a sought-after consultant, emphasizing customer insight and systemized strategies. Scott reveals how AI can transform customer and employee experiences across industries.
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Vivian Malandrin - "Amazon’s Lessons from Adopting Customer...

Vivian Malandrin, Senior Manager of Customer Experience at Amazon Brazil, explains how customer obsession fuels Amazon's continued success. She emphasizes the company’s strong culture and leadership principles that prioritize customer needs. She also describes how real-time feedback and anecdotes drive innovation and improvements.
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Aligning the Entire Executive Team Behind Your ICP

Rhiannon Staples, CMO of GWI, highlights the critical need to align the executive team around the Ideal Customer Profile [ICP]. She emphasizes the value of using data to define the ICP and ensuring that this alignment spreads across all business functions. She also discusses how marketers play a key role in improving the customer journey and creating a competitive advantage.
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Thought Leadership & Sales Podcasting Services

Prepared By: Steven MacDonald, CEO & Founder of ContentStrategies.io & SocialCloser.io
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