How to Define Success in the New Disruption Economy
Lina Lugova, CMO at EPOM, shares her definition of the disruption economy, drawing on Taleb’s concept of antifragility: constant, unpredictable change fueled by geopolitical shifts, AI revolutions, and evolving customer needs. Lina argues that university‑taught playbooks are obsolete and modern leaders need a “goldfish mindset,” letting go of past successes or failures to connect emerging dots early. She also outlines how success now means building resilient, decentralized teams with fast and transparent cross-team communication.
How to Define Success in the New Disruption Economy A Conversation with Lina Lugova, Chief Marketing Officer at EPOM EPISODE 205 Steve MacDonald HOST:
Table of Contents • [1:43] Introduction to Lina Lugova • [28:50] Full Podcast Episode • [2:50] Episode Highlights Video • [1:50] Defining the Disruption Economy and Its Impact on Success • [5:18] Success in Disruption: Resiliency, Transparency, and Collaboration • [4:36] Building Customer Trust Through Human Connection • [4:00] Navigating the Dopamine‑Driven Attention Economy • [3:24] Embedding Constant Testing Culture into Team DNA • [4:49] Why Traffic Spikes Don’t Equal Growth • [0:39] Success Isn’t Perfection, It’s Built on Trust • [0:59] Short - Defining the Disruption Economy and Its Impact on Success
ABOUT Lina Lugova Lina Lugova, CMO at EPOM, shares her definition of the disruption economy, drawing on Taleb’s concept of antifragility: constant, unpredictable change fueled by geopolitical shifts, AI revolutions, and evolving customer needs. Lina argues that university‑taught playbooks are obsolete and modern leaders need a “goldfish mindset,” letting go of past successes or failures to connect emerging dots early. She also outlines how success now means building resilient, decentralized teams with fast and transparent cross-team communication.
FULL EPISODE “Success today isn’t about perfection, it’s about building trust. The brands and leaders who win are those willing to be genuine. They adapt fast. They lead with empathy, even when everything around them isn’t in flux.” – Lina Lugova
[2:50] Episode Highlights Video
[1:50] Defining the Disruption Economy and Its Impact on Success “The disruption economy is a state of constant, unpredictable changes driven by external forces like geopolitical shifts and continuous tech innovation.” – Lina Lugova
[5:18] Success in Disruption: Resiliency, Transparency, and Collaboration “Success now means building resilient and decentralized teams that can adapt quickly and make decisions on their own without any supervision. None of this works without careful planning and strong leadership.” – Lina Lugova
[4:36] Building Customer Trust Through Human Connection “We would love to give our customers a reason to stay, to get smarter, and to discover something new. We use personal data, first-party data, our own research, and customer experience to build that trust.” – Lina Lugova
[4:00] Navigating the Dopamine ‑Driven Attention Economy “A very helpful strategy for success in disruptive times would be asking and planning where we want to be in six months or in a year. It's not just about counting on the resources we have now, we should plan for more and have regular alignment with finance, sales, and analysts.” – Lina Lugova
[3:24] Embedding Constant Testing Culture into Team DNA “Our mantra was very simple: fewer distractions, more decisions backed by data. That’s how we kept performance very high, even when our budgets were tight and expectations from us were high.” – Lina Lugova
[4:49] Why Traffic Spikes Don’t Equal Growth “I learned that more traffic doesn't mean better leads, and it definitely doesn't mean growth. It was a wake-up call because we weren't just leaking leads, we were leaking focus.” – Lina Lugova
[0:39] Success Isn’t Perfection, It’s Built on Trust “Success today isn’t about perfection, it’s about building trust.” – Lina Lugova
YOUTUBE SHORT: “The disruption economy is a state of constant, unpredictable changes driven by external forces like geopolitical shifts and continuous tech innovation.” – Lina Lugova
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