The Ultimate Trust Builder: Why The Story Is Not About You
Lina Tonk, Chief Marketing Officer at Recurly, and Efrat Ravid, Chief Marketing Officer at Quantum Metric, unpack the top three B2B growth challenges from the marketer’s face in today’s market. They reveal why internal alignment, customer voice programs, and balancing short-term versus long-term priorities fall short without trust programs. Their insights guide executives to prioritize honest conversations over generic campaigns.
The Ultimate Trust Builder: Why The Story Is Not About You A Conversation with Efrat Ravid, Chief Marketing Officer at Recurly, and Lina Tonk, Chief Marketing Officer at Quantum Metric EPISODE 208 Steve MacDonald HOST:
Table of Contents • [3:32] Introduction to Efrat Ravid and Lina Tonk • [39:01] Full Podcast Episode • [3:54] Episode Highlights Video • [11:38] Reclaiming Trust in an AI-Driven Marketplace • [7:50] Three Ways Aligned Teams Build Buyer Confidence • [2:49] Serving Customers Through Their Stories • [7:47] Rebranding to Speak Your Customer’s Language • [2:04] Why Trust Must Be Every Executive’s Daily Focus • [0:59] Short - Reclaiming Trust in an AI-Driven Marketplace • [0:59] Short - Serving Customers Through Their Stories
ABOUT Efrat Ravid & Lina Tonk Lina Tonk, Chief Marketing Officer at Recurly, and Efrat Ravid, Chief Marketing Officer at Quantum Metric, unpack the top three B2B growth challenges from the marketer’s face in today’s market. They reveal why internal alignment, customer voice programs, and balancing short-term versus long-term priorities fall short without trust programs. Their insights guide executives to prioritize honest conversations over generic campaigns.
FULL EPISODE "Show your customer that you are listening and not just for the heck of it. You will be trusted if you're listening to your customers." – Lina Tonk
[3:54] Episode Highlights
[11:38] Reclaiming Trust in an AI-Driven Marketplace "You have a way of gaining that trust by being close to customers, listening to them, and understanding where they're going, what they're doing, and what they're going through." – Lina Tonk
[7:50] Three Ways Aligned Teams Build Buyer Confidence “Internal alignment is so critical for success because it brings clarity to our customers and our employees. It's one message, one energy.” – Efrat Ravid
[2:49] Serving Customers Through Their Stories “Our job is to serve our customers. It’s their story and their story is so much more interesting than the technology behind what we are showing.” – Efrat Ravid
[7:47] Rebranding to Speak Your Customer’s Language “Let your customers speak for you. You don't have to be speaking for yourself all the time.” – Lina Tonk
[2:04] Why Trust Must Be Every Executive’s Daily Focus “Listen to your customers, and not in a task checkbox way. The only way you can build trust or a real understanding of your customer is the empathy of being in their shoes.” – Efrat Ravid
YOUTUBE SHORT: “You have a way of gaining that trust by being close to customers, listening to them, and understanding where they're going, what they're doing, and what they're going through.” – Lina Tonk
YOUTUBE SHORT: “Our job is to serve our customers. It’s their story and their story is so much more interesting than the technology behind what we are showing.” – Efrat Ravid
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