ABOUT Efrat Ravid & Lina Tonk Lina Tonk, Chief Marketing Officer at Recurly, and Efrat Ravid, Chief Marketing Officer at Quantum Metric, unpack the top three B2B growth challenges from the marketer’s face in today’s market. They reveal why internal alignment, customer voice programs, and balancing short-term versus long-term priorities fall short without trust programs. Their insights guide executives to prioritize honest conversations over generic campaigns.