What Every CRO Needs to Know: The Growth Helix
Maureen Power Sweeny, Chief Revenue Officer at RapidScale, introduces the Growth Helix framework, which intertwines strategy, execution, and organizational DNA. She explains how companies that co‑evolve these helixes stay aligned with market and customer needs. She also draws on her 30‑year career shaping global business models to illustrate each component.
What Every CRO Needs to Know: The Growth Helix A Conversation with Maureen Power Sweeny, Chief Revenue Officer at RapidScale EPISODE 187 Steve MacDonald HOST:
Table of Contents • [0:32] Introduction to Maureen Power Sweeny • [29:20] Full Podcast Episode • [2:29] Episode Highlights Video • [2:24] Understanding the Growth Helix Model • [3:22] Utilizing Strategy to Balance Internal and External Growth • [3:42] Prioritizing Team and Customer Engagement for Growth and Alignment • [6:30] Refining Your ICP Through Deep Customer Insights • [4:16] Why Customer Experience Outshines All Metrics • [3:00] The 50/50 Prep and Engagement Strategy for Sales Success • [3:00] Integrating Content Creation into Sales Preparation • [0:41] Achieving Growth Through Strategy and Execution • [0:54] Short - Refining Your ICP Through Deep Customer Insights
ABOUT Maureen Power Sweeny Maureen Power Sweeny, Chief Revenue Officer at RapidScale, introduces the Growth Helix framework, which intertwines strategy, execution, and organizational DNA. She explains how companies that co‑evolve these helices stay aligned with market and customer needs. She also draws on her 30‑year career shaping global business models to illustrate each component.
FULL EPISODE “Strategy without execution will fail, and an operating model that has no vision of where it’s going will also fail. When strategy and execution co‑evolve and stay aligned with the market, that’s when success occurs.” – Maureen Power Sweeny
[2:29] Episode Highlights Video
[2:24] Understanding the Growth Helix Model “When strategy, execution, and organizational DNA are aligned, that’s where I believe growth can truly be successful.” – Maureen Power Sweeny
[3:22] Utilizing Strategy to Balance Internal and External Growth “It all comes back to strategy because what a strategy does is identify your target market and where you want to go over a longer period. If you continue to refine strategy and use it as your anchor point, you keep everything aligned.” – Maureen Power Sweeny
[3:42] Prioritizing Team and Customer Engagement for Growth and Alignment “I think directly engaging with the market and customers right away is a top priority. Then, internally, it's about engaging with the team—not just the team reporting to the CRO, but the entire organization.” – Maureen Power Sweeny
[6:30] Refining Your ICP Through Deep Customer Insights “The right consultative approach to a C-suite B2B buyer starts with earning their time. Come prepared, ask thoughtful questions, then listen. It’s not about selling—it’s about uncovering real needs. That’s where the connection happens, and the magic begins.” – Maureen Power Sweeny
[4:16] Why Customer Experience Outshines All Metrics “Customer experience is incredibly important. When the relationship continues and I feel valued as a customer, I’m much more likely to return and explore other ways to work with the company. Understanding how a customer feels and their experience trumps everything.” – Maureen Power Sweeny
[3:00] The 50/50 Prep and Engagement Strategy for Sales Success “At least 50% of your time should go into preparation, and the other 50% should be spent in front of the customer. You should have an up-to-date account plan that you actively use in your daily interactions, and a specific opportunity plan built from the account plan.” – Maureen Power Sweeny
[3:00] Integrating Content Creation into Sales Preparation “As a salesperson, your preparation time can include content creation. Content is part of doing your homework and adding value.” – Maureen Power Sweeny
[0:41] Achieving Growth Through Strategy and Execution “Accelerated growth is achievable when strategy and execution are inseparable and co‑evolving. That’s simple but powerful when put into action.” – Maureen Power Sweeny
YOUTUBE SHORT: “The right consultative approach to a C-suite B2B buyer starts with earning their time. Come prepared, ask thoughtful questions, then listen. It’s not about selling—it’s about uncovering real needs. That’s where the connection happens, and the magic begins.” – Maureen Power Sweeny
Watch us on your favorite platform
