Table of Contents • [0:32] Introduction to Maureen Power Sweeny • [29:20] Full Podcast Episode • [2:29] Episode Highlights Video • [2:24] Understanding the Growth Helix Model • [3:22] Utilizing Strategy to Balance Internal and External Growth • [3:42] Prioritizing Team and Customer Engagement for Growth and Alignment • [6:30] Refining Your ICP Through Deep Customer Insights • [4:16] Why Customer Experience Outshines All Metrics • [3:00] The 50/50 Prep and Engagement Strategy for Sales Success • [3:00] Integrating Content Creation into Sales Preparation • [0:41] Achieving Growth Through Strategy and Execution • [0:54] Short - Refining Your ICP Through Deep Customer Insights