CMO Turnarounds: Addressing the Identity Crisis
Ramya Kumaraswamy, Vice President of Growth and Demand at TaskUs, addresses the identity crisis that many CMOs face in today’s fast-paced environment. She explores why marketers struggle to gain respect within their organizations and how technology complicates that issue. She highlights the value of genuine customer advocacy as a path to trust. She also underscores that aligning with customers’ needs can reinvent a company’s go-to-market approach.
CMO Turnarounds: Addressing the Identity Crisis A Conversation with Ramya Kumaraswamy, Vice President of Growth and Demand at TaskUs EPISODE 176 Steve MacDonald HOST:
Table of Contents • [1:54] Introduction to Ramya Kumaraswamy • [27:40] Full Podcast Episode • [3:19] Episode Highlights Video • [3:35] Overcoming the B2B Trust Gap Through Actionable Strategies • [5:04] Navigating the Buyer’s Journey to Become a Trusted Choice • [3:34] Shifting from Selling to Advocating for Customers • [1:50] Understanding Customers to Become the Best Advocate for Their Business • [5:03] Growing with Customers to Create a Long-Term Advantage • [3:02] Invest in Listening as Key to Customer Advocacy • [0:48] Short - Navigating the Buyer’s Journey to Become a Trusted Choice
ABOUT Ramya Kumaraswamy Ramya Kumaraswamy, Vice President of Growth and Demand at TaskUs, addresses the identity crisis that many CMOs face in today’s fast-paced environment. She explores why marketers struggle to gain respect within their organizations and how technology complicates that issue. She highlights the value of genuine customer advocacy as a path to trust. She also underscores that aligning with customers’ needs can reinvent a company’s go-to-market approach.
FULL EPISODE "There’s nobody else within an organization who knows how to be an advocate for your customer better than marketing. We’re the ones who are always talking about it. Our customer is the reason we’re in business. Their business is our business in so many ways." – Ramya Kumaraswamy
[3:19] Episode Highlights Video
[3:35] Overcoming the B2B Trust Gap Through Actionable Strategies "Information is now fragmented. Beyond just being segmented, there’s a growing lack of trust in the sources of that information. There’s also a lot of tension and pressure around making decisions. As a result, many are choosing to wait rather than move forward and make the right decision." – Ramya Kumaraswamy
[5:04 Navigating the Buyer’s Journey to Become a Trusted Choice "You have to grow with your customer as they grow their business model. You have to attach yourself to their business journey and their life cycle." – Ramya Kumaraswamy
[3:34] Shifting from Selling to Advocating for Customers "Everyone’s looking for a champion for their business, and if we can demonstrate that we’re in business to help them win, then we win together." – Ramya Kumaraswamy
[1:50] Understanding Customers to Become the Best Advocate for Their Business "You absolutely have to understand your customers—deeply. You must be embedded in their core needs to know them better than their competition. That means understanding the entire ecosystem in which they operate. It requires a real level of commitment." – Ramya Kumaraswamy
[5:03] Growing with Customers to Create a Long-Term Advantage "Companies that evolve from one product provider to providing services around it are the ones that figure out how to grow with their customers." – Ramya Kumaraswamy
[3:02] Invest in Listening as Key to Customer Advocacy "It takes an investment of dollars, and the reality is going up in front of your board and asking for investment dollars on a listening program. The more we can get buy-in among senior leadership, the more we can get people understanding the value behind it, the better it is for all of us." – Ramya Kumaraswamy
YOUTUBE SHORT: "You have to grow with your customer as they grow their business model. You have to attach yourself to their business journey and their life cycle." – Ramya Kumaraswamy
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