CROs: Today’s Go-To-Market Flywheel and How to Get It Started
Fabian Wilckens, CRO of Mindfuel, discusses creating a go-to-market flywheel for B2B. He explores the impact of digital channels and AI on sales, emphasizing the need to reintegrate the human element. Fabian also highlights the importance of transforming siloed operations into a cohesive model that drives continuous growth through customer engagement.
EPISODE 117 CROs: Today’s Go-To-Market Flywheel and How to Get HOST: It Started Steve MacDonald A Conversation with CRO of Mindfuel, Fabian Wilckens
Table of Contents • [0:52] Introduction to Fabian Wilckens • [31:55] Full Podcast Episode • [2:24] Main Challenges in Today's B2B Sales • [5:07] Breaking the Automation Cycle and Reviving Human Connection in Sales • [2:38] Transforming Sales and Customer Service Through Full-Stack Salespeople • [1:49] Consultative Selling: Balancing Sales Skills and Client Needs • [4:25] Revolutionizing Sales by Embracing a Flywheel Approach • [3:32] Harnessing Customer Feedback for Authentic Marketing • [2:46] Improving Engagement Through Innovative Email Marketing Techniques • [2:18] The Importance of a Chief Growth Officer Role in Organizations • [0:59] Short - Revolutionizing Sales by Embracing a Flywheel Approach
ABOUT Fabian Wilckens Fabian Wilckens, CRO of Mindfuel, discusses creating a go-to-market üywheel for B2B. He explores the impact of digital channels and AI on sales, emphasizing the need to reintegrate the human element. Fabian also highlights the importance of transforming siloed operations into a cohesive model that drives continuous growth through customer engagement.
FULL EPISODE "We're working to build a üywheel-type sales process with the product at its center. Our goal is to keep the wheel spinning: the more leads we generate based on the references we've observed, the more revenue we can create, and the cycle continues and accelerates over time." – Fabian Wilckens
Full Episode:Topics Covered Redefining the B2B Sales Landscape with Human Touch Crafting a Seamless Go-To-Market Flywheel Unlocking Customer Value Through Genuine Engagement
[2:24] Main Challenges in Today's B2B Sales "Bringing back the human element is a challenge in modern-day sales because we rely so heavily on automation. However, automation doesn’t rule out human intervention." – Fabian Wilckens
[5:07] Breaking the Automation Cycle and Reviving Human Connection in Sales
[2:38] Transforming Sales and Customer Service Through Full-Stack Salespeople
[1:49] Consultative Selling: Balancing Sales Skills and Client Needs
[4:25] Revolutionizing Sales by Embracing a Flywheel Approach
[3:32] Harnessing Customer Feedback for Authentic Marketing
[2:46] Improving Engagement Through Innovative Email Marketing Techniques
[2:18] The Importance of a Chief Growth Officer Role in Organizations "Chief growth ofûcers play a vital role. They can bring everything together and implement visionary agile methodologies so the üywheel keeps on spinning.= – Fabian Wilckens
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