FULL EPISODE "We're working to build a üywheel-type sales process with the product at its center. Our goal is to keep the wheel spinning: the more leads we generate based on the references we've observed, the more revenue we can create, and the cycle continues and accelerates over time." – Fabian Wilckens
CROs: Today’s Go-To-Market Flywheel and How to Get It Started Page 3 Page 5