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ABOUT Fabian Wilckens Fabian Wilckens, CRO of Mindfuel, discusses creating a go-to-market üywheel for B2B. He explores the impact of digital channels and AI on sales, emphasizing the need to reintegrate the human element. Fabian also highlights the importance of transforming siloed operations into a cohesive model that drives continuous growth through customer engagement.

CROs: Today’s Go-To-Market Flywheel and How to Get It Started - Page 3 CROs: Today’s Go-To-Market Flywheel and How to Get It Started Page 2 Page 4