Table of Contents • [0:50] Introduction to Emily Ferdinando • [31:33] Full Podcast Episode • [2:11] Episode Highlights Video • [2:55] Understanding the Hidden Influence Factors on Growth • [1:03] Mapping and Tracking Influence By Role And Timing • [2:12] Utilizing Thought Leadership to Move and Drive the Pipeline • [2:42] How Brand and Awareness Accelerate Sales Performance • [4:34] Redefining ABM From Marketing Tactic to Full GTM Motion • [1:59] Bridging SDRs and Marketing to Drive Shared Accountability • [4:14] How ABM Content Builds Awareness and Momentum • [5:32] Breaking Silos: How Shared KPIs Unite Sales and Marketing • [1:19] Measure Ruthlessly But Serve People First • [0:57] Short - Redefining ABM From Marketing Tactic to Full GTM Motion