[5:32] Breaking Silos: How Shared KPIs Unite Sales and Marketing “The biggest unlock is the way in which we, as a leadership team, decide to measure team performance. If you have a shared objective, you'd be surprised by what people figure out how to do on their own and the impact it can have.” – Emily Ferdinando
CMOs: Stop Selling Yourself Short on What Really Drives Growth Page 12 Page 14