[2:12] Utilizing Thought Leadership to Move and Drive the Pipeline “If you can talk about how you ultimately achieve uplift and even measurable pipeline impact from community activations, then that thought leadership becomes important. We've got a great community activation series, and you can see the measurable impact through share of voice, but also the way the pipeline behaves when those activities are engaged.” – Emily Ferdinando
CMOs: Stop Selling Yourself Short on What Really Drives Growth Page 7 Page 9