FULL EPISODE "We're no longer doing things just because that's what marketers are supposed to do. We're doing things that are really going to drive business impact." – Emily Ferdinando CMOs: Stop Selling Yourself Short on What Really Drives Growth Page 3 Page 5Video Player is loading.Play VideoPlaySkip BackwardSkip ForwardMuteCurrent Time 0:00/Duration 31:34Loaded: 0.00%00:00Stream Type LIVESeek to live, currently behind liveLIVERemaining Time -31:34 1xPlayback RateChaptersChaptersDescriptionsdescriptions off, selectedCaptionscaptions settings, opens captions settings dialogcaptions off, selectedAudio TrackPicture-in-PictureFullscreenThis is a modal window.Beginning of dialog window. Escape will cancel and close the window.TextColorWhiteBlackRedGreenBlueYellowMagentaCyanOpacityOpaqueSemi-TransparentText BackgroundColorBlackWhiteRedGreenBlueYellowMagentaCyanOpacityOpaqueSemi-TransparentTransparentCaption Area BackgroundColorBlackWhiteRedGreenBlueYellowMagentaCyanOpacityTransparentSemi-TransparentOpaqueFont Size50%75%100%125%150%175%200%300%400%Text Edge StyleNoneRaisedDepressedUniformDrop shadowFont FamilyProportional Sans-SerifMonospace Sans-SerifProportional SerifMonospace SerifCasualScriptSmall CapsResetDoneClose Modal DialogEnd of dialog window.video
CMOs: Stop Selling Yourself Short on What Really Drives Growth Page 3 Page 5