CMOs: Driving Company Success with Strategic Interfunctional Coordination
Dawn Mueller, CMO of Vitech Systems Group, discusses the importance of strategic interfunctional coordination in driving company success. She explores market orientation, focusing on customer, competitor, and interfunctional alignment. She also highlights the CMO’s role in fostering teamwork to boost profitability and customer satisfaction.
EPISODE 106 CMOs: Driving Company Success with Strategic Interfunctional HOST: Coordination Steve MacDonald A Conversation with CMO of Vitech Systems Group, Dawn Mueller
Table of Contents • [0:56] Introduction to Dawn Mueller • [27:38] Full Podcast Episode • [2:14] Understanding Market Orientation and Interfunctional Coordination • [1:36] Thinking Beyond Your Customers Through Customer Orientation • [3:06] Driving Market Orientation: Insights on Engagement and Collaboration • [4:03] CMO’s Role in Driving Value and Interfunctional Coordination • [1:35] CMO Success: Importance of Collaboration and Communication Across Departments • [3:31] Listening to Customers for Marketing and Sales Alignment • [0:59] Embracing Life-Long Learning and Challenging Oneself • [0:39] Proud Leadership: Celebrating the Team’s Commitment and Service to Customers • [0:29] Elevating Career and Job Satisfaction Through Building Rapport • [0:54] Short - CMO’s Role in Driving Value and Interfunctional Coordination
ABOUT Dawn Mueller Dawn Mueller, CMO of Vitech Systems Group, discusses the importance of strategic interfunctional coordination in driving company success. She explores market orientation, focusing on customer, competitor, and interfunctional alignment. She also highlights the CMO’s role in fostering teamwork to boost profitability and customer satisfaction.
FULL EPISODE "Challenge yourself to learn about different areas. You don’t have to be an expert, but just understanding them follows the axiom of walking a mile in someone else’s shoes." – Dawn Mueller
Full Episode:Topics Covered Championing Market Orientation for Greater Profitability The Role of the CMO in Strategic Interfunctional Coordination Investing in Continuous Learning and Building Relationships
[2:14] Understanding Market Orientation and Interfunctional Coordination "The concept of a market-oriented company involves interfunctional coordination, which is the communication and interplay between different departments. It focuses on finding ways and points of collaboration." – Dawn Mueller
[1:36] Thinking Beyond Your Customers Through Customer Orientation “Having that customer orientation means that, not only am I thinking about who I’m selling to, especially in a B2B context, but I’m also trying to consider their customers.” – Dawn Mueller
[3:06] Driving Market Orientation: Insights on Engagement and Collaboration “Market-oriented organizations are also affected by the composition of who they hire to support that focus. If you hire people who just want to do their job and keep their heads down, they may not have the necessary customer orientation. For effective interfunctional coordination, you need individuals who are willing to go beyond their assigned tasks.” – Dawn Mueller
[4:04] CMO’s Role in Driving Value and Interfunctional Coordination “As CMOs, we can become the cohesive glue, so to speak, by championing interfunctional coordination, observing various factors, and connecting the dots between them. That’s where we’ll find greater value.” – Dawn Mueller
[1:35] CMO Success: Importance of Collaboration and Communication Across Departments “As a CMO, you need to make sure that you’re part of the conversation and that you're helping to amplify it.” – Dawn Mueller
[3:31] Listening to Customers for Marketing and Sales Alignment “We must ensure that we’re thinking about the customer, checking in with them every step of the way, and applying various mechanisms for feedback and interaction with them as needed.” – Dawn Mueller
[0:59] Embracing Life-Long Learning and Challenging Oneself “Make an effort and be a life-long learner. Challenge yourself to learn about the other areas of the business.” – Dawn Mueller
[0:39] Proud Leadership: Celebrating the Team’s Commitment and Service to Customers "My team is really committed to achieving the best outcomes, delivering the best experience for our customers, and ensuring they know what they can get.” – Dawn Mueller
[0:29] Elevating Career and Job Satisfaction Through Building Rapport "Build rapport with your colleagues in other departments and teams. They’ll add value to your career and your job, no matter where you are, and you’ll add value to theirs." – Dawn Mueller
YOUTUBE SHORT: “A lot of marketing has to be strategic so we have that propensity to be strategic thinkers. So, quiet the noise about the value that marketing is bringing, be able to quantify it, and then speak up.” – Dawn Mueller
Watch us on your favorite platform
