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YOUTUBE SHORT: “A lot of marketing has to be strategic so we have that propensity to be strategic thinkers. So, quiet the noise about the value that marketing is bringing, be able to quantify it, and then speak up.” – Dawn Mueller

CMOs: Driving Company Success with Strategic Interfunctional Coordination - Page 15 CMOs: Driving Company Success with Strategic Interfunctional Coordination Page 14 Page 16
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