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The CRO Collective: Re-Defining and Developing Chief Revenue Officers

Warren has over 25 years of experience in the B2B sales and marketing industry as a top B2B seller, sales leader, and Executive PL buyer of B2B services. Additionally, Warren's background as a Fractional CRO and sales/marketing advisor for B2B companies has created the foundation of knowledge and experience for The CRO Collective. If you are a CEO, a CRO, or an aspiring CRO, the CRO Collective was created for you.

marketing

CMO

Podcast

b2b

C-suite marketing perspectives

The CRO Collective: Re-Defining and Developing Chief Revenue Officers Warren Zenna Founder The CRO Collective

What’s Inside [Page 1 of 2] Introduction [1:54] A Bit about Me and my Journey [3:53] Why I created The CRO Collective [2:55] Unpacking the Problem of Traditional Chief Revenue Officers [2:12] The Three Main Problems we Address Ambiguity of the CRO Role [8:58] Redefining the Role of the CRO: Alignment & Breaking Silos The CRO Accelerator Course [2:44] What is the CRO Accelerator Course? [1:46] Bringing Greater Precision to the Definition of CRO

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What’s Inside [Page 2 of 2] [1:27] The Core Takeaway about the CRO Course [4:23] A Breakdown of the Course Deliverables [1:27] What People are Saying about the Course Experience [1:20] What are the Time Requirements? [1:35] Who is the Course Designed for? The CRO Readiness Program [9:19] What is “CRO Readiness” Program? [4:07] Impact of the Program: Customer Success Stories [4:59] Breakdown of Program Deliverables [1:20] The Core Takeaway about the CRO Readiness Program [1:27] Company Testimonials

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Warren Zenna Warren has over 25 years of experience in the B2B sales and marketing industry as a top B2B seller, sales leader, and Executive PL buyer of B2B services. Additionally, Warren's background as a Fractional CRO and sales/marketing advisor for B2B companies has created the foundation of knowledge and experience for The CRO Collective. If you are a CEO, a CRO, or an aspiring CRO, the CRO Collective was created for you.

(1:54 Video) A Bit about Me and My Journey What’s Inside “I developed two of the key parts of a revenue operation, skill sets” Introduction

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      (3:53 Video) Why I Created The CRO Collective What’s Inside “We don’t really get this sort of perspective from people who are in the position now.” Introduction

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          (2:55 Video) Unpacking the Problem of Traditional Chief Revenue Officers “Revenue Misalignment, in my view, is the congenital disease of B2B companies.” Introduction

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              (2:12 Video) The Three Main Problems We Address What’s Inside “I’m helping companies become CRO ready, identify the right candidate, and then support that person to do the job properly.” Introduction

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                  (8:58 Video) Redefining the Role of the CRO: Alignment and Breaking Silos “The problem with the CRO role is short-termism. It takes time for the CRO’s efforts to yield results, but companies often want immediate top-line growth.” Ambiguity of the CRO Role

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                      (2:44 Video) What is the CRO Accelerator Course? “We are a perfect resource for someone to quickly recalibrate how the role should be focused so that they can fix some of the issues that commonly become the downfall of CROs.” The CRO Accelerator Course

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                          (1:46 Video) Bringing Greater Precision to the What’s Inside Definition of CRO “If you deploy a chief revenue officer properly, it will solve that problem faster and more effectively and build what we call revenue engines.” The CRO Accelerator Course

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                              (1:27 Video) The Core Takeaway about the CRO Course “How do I succeed in that role? What do I do? How does a CRO do that? And that’s something that we can help you do.” The CRO Accelerator Course

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                                  (4:23 Video) A Breakdown of Course Deliverables “You will know how to build what I call CRO-ready organizations and how to unite and align revenue operations.” The CRO Accelerator Course

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                                      (1:27 Video) What People are Saying About the What’s Inside Course Experience “I look at my CEO differently, I look at my founder differently, I look at CROs differently.” The CRO Accelerator Course

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                                          (1:20 Video) What are the Time Requirements? “On average, we’re looking at probably initially a couple of hours a week. Maybe three or 4 hours a week near the end.” The CRO Accelerator Course

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                                              (1:35 Video) Who is the Course Designed for? “I’m looking to discern the quality of the people in the course because what’s more important is the experience of the people taking the course to benefit everyone involved.” The CRO Accelerator Course

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                                                  (9:19 Video) What is the “CRO Readiness” What’s Inside Program? “The premise of the entire thing is that going out and finding a chief revenue officer is not going to solve your problem if you’re not ready for one.” The CRO Readiness Program

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                                                      (4:07 Video) Impact of the Program: Customer Success Stories “This is like one example of how, without our program and the analysis that we did, they would never have been able to unlock this particular issue and provide them with the means to build out much more robust revenue operations.” The CRO Readiness Program

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