The CRO Collective: Re-Defining and Developing Chief Revenue Officers
Warren has over 25 years of experience in the B2B sales and marketing industry as a top B2B seller, sales leader, and Executive PL buyer of B2B services. Additionally, Warren's background as a Fractional CRO and sales/marketing advisor for B2B companies has created the foundation of knowledge and experience for The CRO Collective. If you are a CEO, a CRO, or an aspiring CRO, the CRO Collective was created for you.
marketing
CMO
Podcast
b2b
C-suite marketing perspectives
The CRO Collective: Re-Defining and Developing Chief Revenue Officers Warren Zenna Founder The CRO Collective
What’s Inside [Page 1 of 2] Introduction [1:54] A Bit about Me and my Journey [3:53] Why I created The CRO Collective [2:55] Unpacking the Problem of Traditional Chief Revenue Officers [2:12] The Three Main Problems we Address Ambiguity of the CRO Role [8:58] Redefining the Role of the CRO: Alignment & Breaking Silos The CRO Accelerator Course [2:44] What is the CRO Accelerator Course? [1:46] Bringing Greater Precision to the Definition of CRO
What’s Inside [Page 2 of 2] [1:27] The Core Takeaway about the CRO Course [4:23] A Breakdown of the Course Deliverables [1:27] What People are Saying about the Course Experience [1:20] What are the Time Requirements? [1:35] Who is the Course Designed for? The CRO Readiness Program [9:19] What is “CRO Readiness” Program? [4:07] Impact of the Program: Customer Success Stories [4:59] Breakdown of Program Deliverables [1:20] The Core Takeaway about the CRO Readiness Program [1:27] Company Testimonials
Warren Zenna Warren has over 25 years of experience in the B2B sales and marketing industry as a top B2B seller, sales leader, and Executive PL buyer of B2B services. Additionally, Warren's background as a Fractional CRO and sales/marketing advisor for B2B companies has created the foundation of knowledge and experience for The CRO Collective. If you are a CEO, a CRO, or an aspiring CRO, the CRO Collective was created for you.
(1:54 Video) A Bit about Me and My Journey What’s Inside “I developed two of the key parts of a revenue operation, skill sets” Introduction
Video Player is loading.
Current Time 0:00
/
Duration 0:00
Loaded: 0%
Stream Type LIVE
Remaining Time -0:00
1x
Chapters
descriptions off, selected
captions and subtitles off, selected
This is a modal window.
Beginning of dialog window. Escape will cancel and close the window.
End of dialog window.
video
(3:53 Video) Why I Created The CRO Collective What’s Inside “We don’t really get this sort of perspective from people who are in the position now.” Introduction
Video Player is loading.
Current Time 0:00
/
Duration 0:00
Loaded: 0%
Stream Type LIVE
Remaining Time -0:00
1x
Chapters
descriptions off, selected
captions and subtitles off, selected
This is a modal window.
Beginning of dialog window. Escape will cancel and close the window.
End of dialog window.
video
(2:55 Video) Unpacking the Problem of Traditional Chief Revenue Officers “Revenue Misalignment, in my view, is the congenital disease of B2B companies.” Introduction
Video Player is loading.
Current Time 0:00
/
Duration 0:00
Loaded: 0%
Stream Type LIVE
Remaining Time -0:00
1x
Chapters
descriptions off, selected
captions and subtitles off, selected
This is a modal window.
Beginning of dialog window. Escape will cancel and close the window.
End of dialog window.
video
(2:12 Video) The Three Main Problems We Address What’s Inside “I’m helping companies become CRO ready, identify the right candidate, and then support that person to do the job properly.” Introduction
Video Player is loading.
Current Time 0:00
/
Duration 0:00
Loaded: 0%
Stream Type LIVE
Remaining Time -0:00
1x
Chapters
descriptions off, selected
captions and subtitles off, selected
This is a modal window.
Beginning of dialog window. Escape will cancel and close the window.
End of dialog window.
video
(8:58 Video) Redefining the Role of the CRO: Alignment and Breaking Silos “The problem with the CRO role is short-termism. It takes time for the CRO’s efforts to yield results, but companies often want immediate top-line growth.” Ambiguity of the CRO Role
Video Player is loading.
Current Time 0:00
/
Duration 0:00
Loaded: 0%
Stream Type LIVE
Remaining Time -0:00
1x
Chapters
descriptions off, selected
captions and subtitles off, selected
This is a modal window.
Beginning of dialog window. Escape will cancel and close the window.
End of dialog window.
video
(2:44 Video) What is the CRO Accelerator Course? “We are a perfect resource for someone to quickly recalibrate how the role should be focused so that they can fix some of the issues that commonly become the downfall of CROs.” The CRO Accelerator Course
Video Player is loading.
Current Time 0:00
/
Duration 0:00
Loaded: 0%
Stream Type LIVE
Remaining Time -0:00
1x
Chapters
descriptions off, selected
captions and subtitles off, selected
This is a modal window.
Beginning of dialog window. Escape will cancel and close the window.
End of dialog window.
video
(1:46 Video) Bringing Greater Precision to the What’s Inside Definition of CRO “If you deploy a chief revenue officer properly, it will solve that problem faster and more effectively and build what we call revenue engines.” The CRO Accelerator Course
Video Player is loading.
Current Time 0:00
/
Duration 0:00
Loaded: 0%
Stream Type LIVE
Remaining Time -0:00
1x
Chapters
descriptions off, selected
captions and subtitles off, selected
This is a modal window.
Beginning of dialog window. Escape will cancel and close the window.
End of dialog window.
video
(1:27 Video) The Core Takeaway about the CRO Course “How do I succeed in that role? What do I do? How does a CRO do that? And that’s something that we can help you do.” The CRO Accelerator Course
Video Player is loading.
Current Time 0:00
/
Duration 0:00
Loaded: 0%
Stream Type LIVE
Remaining Time -0:00
1x
Chapters
descriptions off, selected
captions and subtitles off, selected
This is a modal window.
Beginning of dialog window. Escape will cancel and close the window.
End of dialog window.
video
(4:23 Video) A Breakdown of Course Deliverables “You will know how to build what I call CRO-ready organizations and how to unite and align revenue operations.” The CRO Accelerator Course
Video Player is loading.
Current Time 0:00
/
Duration 0:00
Loaded: 0%
Stream Type LIVE
Remaining Time -0:00
1x
Chapters
descriptions off, selected
captions and subtitles off, selected
This is a modal window.
Beginning of dialog window. Escape will cancel and close the window.
End of dialog window.
video
(1:27 Video) What People are Saying About the What’s Inside Course Experience “I look at my CEO differently, I look at my founder differently, I look at CROs differently.” The CRO Accelerator Course
Video Player is loading.
Current Time 0:00
/
Duration 0:00
Loaded: 0%
Stream Type LIVE
Remaining Time -0:00
1x
Chapters
descriptions off, selected
captions and subtitles off, selected
This is a modal window.
Beginning of dialog window. Escape will cancel and close the window.
End of dialog window.
video
(1:20 Video) What are the Time Requirements? “On average, we’re looking at probably initially a couple of hours a week. Maybe three or 4 hours a week near the end.” The CRO Accelerator Course
Video Player is loading.
Current Time 0:00
/
Duration 0:00
Loaded: 0%
Stream Type LIVE
Remaining Time -0:00
1x
Chapters
descriptions off, selected
captions and subtitles off, selected
This is a modal window.
Beginning of dialog window. Escape will cancel and close the window.
End of dialog window.
video
(1:35 Video) Who is the Course Designed for? “I’m looking to discern the quality of the people in the course because what’s more important is the experience of the people taking the course to benefit everyone involved.” The CRO Accelerator Course
Video Player is loading.
Current Time 0:00
/
Duration 0:00
Loaded: 0%
Stream Type LIVE
Remaining Time -0:00
1x
Chapters
descriptions off, selected
captions and subtitles off, selected
This is a modal window.
Beginning of dialog window. Escape will cancel and close the window.
End of dialog window.
video
(9:19 Video) What is the “CRO Readiness” What’s Inside Program? “The premise of the entire thing is that going out and finding a chief revenue officer is not going to solve your problem if you’re not ready for one.” The CRO Readiness Program
Video Player is loading.
Current Time 0:00
/
Duration 0:00
Loaded: 0%
Stream Type LIVE
Remaining Time -0:00
1x
Chapters
descriptions off, selected
captions and subtitles off, selected
This is a modal window.
Beginning of dialog window. Escape will cancel and close the window.
End of dialog window.
video
(4:07 Video) Impact of the Program: Customer Success Stories “This is like one example of how, without our program and the analysis that we did, they would never have been able to unlock this particular issue and provide them with the means to build out much more robust revenue operations.” The CRO Readiness Program
Video Player is loading.
Current Time 0:00
/
Duration 0:00
Loaded: 0%
Stream Type LIVE
Remaining Time -0:00
1x
Chapters
descriptions off, selected
captions and subtitles off, selected
This is a modal window.
Beginning of dialog window. Escape will cancel and close the window.
End of dialog window.
video
(4:59 Video) Breakdown of Program Deliverables “How do you define the role? How do you find the right person? How do we know if the people we have are the right people?” The CRO Readiness Program
Video Player is loading.
Current Time 0:00
/
Duration 0:00
Loaded: 0%
Stream Type LIVE
Remaining Time -0:00
1x
Chapters
descriptions off, selected
captions and subtitles off, selected
This is a modal window.
Beginning of dialog window. Escape will cancel and close the window.
End of dialog window.
video
(1:20 Video) The Core Takeaway about the CRO What’s Inside Readiness Program “Too many companies hire a CRO too soon. They hire a CRO improperly, with an improper definition of the role. They deploy them incorrectly, and they end up failing and wasting a lot of money and time on a bad hire.” The CRO Readiness Program
Video Player is loading.
Current Time 0:00
/
Duration 0:00
Loaded: 0%
Stream Type LIVE
Remaining Time -0:00
1x
Chapters
descriptions off, selected
captions and subtitles off, selected
This is a modal window.
Beginning of dialog window. Escape will cancel and close the window.
End of dialog window.
video
(1:27 Video) Company Testimonials “Past participants have said—I was operating on autopilot… as opposed to asking myself why am I doing this, what’s the right approach for what we’re trying to accomplish, and what information am I using to make these decisions?” The CRO Readiness Program
Video Player is loading.
Current Time 0:00
/
Duration 0:00
Loaded: 0%
Stream Type LIVE
Remaining Time -0:00
1x
Chapters
descriptions off, selected
captions and subtitles off, selected
This is a modal window.
Beginning of dialog window. Escape will cancel and close the window.
