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(8:58 Video) Redefining the Role of the CRO: Alignment and Breaking Silos “The problem with the CRO role is short-termism. It takes time for the CRO’s efforts to yield results, but companies often want immediate top-line growth.” Ambiguity of the CRO Role

The CRO Collective:  Re-Defining and Developing Chief Revenue Officers - Page 9 The CRO Collective: Re-Defining and Developing Chief Revenue Officers Page 8 Page 10
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