Table of Contents • [0:53] Introduction to Joanna Nguyen • [28:40] Full Podcast Episode • [2:43] Key Challenges to Building and Scaling Marketing Teams from Scratch • [3:09] Maximizing Growth Through Customer Segmentation and High-Value Actions • [2:14] High-Velocity Sales: Adapting B2B Strategies for SMBs and PLG • [3:09] Articulating Value Through Diverse Channels for Marketing Growth • [2:29] Empowering B2B Buyers with Self-Service and Customer-Centric Content • [1:20] Marketing's Role in Longitudinal Customer Engagement • [1:32] Unlocking Full Funnel Insights to Drive Customer Value • [1:29] Building an Objective Ownership Mindset in Teams for Early Growth • [0:56] Building Success: Proud Moments in Career Development • [2:02] Customer’s Guiding Marketing Decisions Through Test and Learn • [0:41] Short - Key Challenges to Building and Scaling Marketing Teams from Scratch