[1:20] Marketing's Role in Longitudinal Customer Engagement “I think of longitudinal customer engagement as a 360 view across the journey. It’s making sure that you’re the centerpiece, bridging the gap between sales, the customer experience team, and product marketing, which can serve as that hub.” – Joanna Nguyen
The CMO's Guide to Starting from Scratch: Learn-As-You-Go Marketing Page 10 Page 12