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[1:20] Marketing's Role in Longitudinal Customer Engagement “I think of longitudinal customer engagement as a 360 view across the journey. It’s making sure that you’re the centerpiece, bridging the gap between sales, the customer experience team, and product marketing, which can serve as that hub.” – Joanna Nguyen

The CMO's Guide to Starting from Scratch: Learn-As-You-Go Marketing - Page 11 The CMO's Guide to Starting from Scratch: Learn-As-You-Go Marketing Page 10 Page 12