(4:39 Video) "Unlocking Success: Key Elements of a Winning Value Proposition” “There are three things in a basic value prop: metric, direction, and magnitude. Once you’ve got these three, you have the right formula.” -JAMES MUIR
![SLA Episode 21c - “Is Your Value Proposition Losing You Deals?" - Page 6](/cdn-cgi/image/width=600,quality=80,format=webp/https://cdn.relayto.com/images_originals/6676fc6e501ec.jpeg)
(4:39 Video) "Unlocking Success: Key Elements of a Winning Value Proposition” “There are three things in a basic value prop: metric, direction, and magnitude. Once you’ve got these three, you have the right formula.” -JAMES MUIR
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