SLA Episode 21c - “Is Your Value Proposition Losing You Deals?"
In this Sales Leadership Awakening Podcast episode, James Muir, Regional VP of Sales at UnisLink, emphasizes effective sales messaging. He highlights value proposition and storytelling and shares insights on improving engagement and sales performance.
marketing
CMO
Podcast
b2b
C-suite marketing perspectives
Podcast: “Is Your Value Proposition Losing You Deals?” Co-Host: Colleen Stanley Co-Host Steven Rosen
What’s Inside: Introduction Full Episode Video Full Episode Audio Full Episode Transcript Full Episode Article 5:39 Summary Video YouTube Short
“Is Your Value Proposition Losing YouDeals?” In this episode of the Sales Leadership Awakening Podcast episode, James Muir, Regional VP of Sales at UnisLink, emphasizes the importance of effective messaging in sales. He highlights value propositions and storytelling as effective ways to engage prospects and shares insights on enhancing messaging strategies.
FULL EPISODE "Emphasizing your value prop using a story would likely create the biggest return because storytelling creates thousands of mental hooks that make it memorable." - James Muir
FULL EPISODE:Topics Covered Crafting a Strong Value Proposition Coaching for Effective Messaging The Power of Storytelling in Sales
(4:39 Video) "Unlocking Success: Key Elements of a Winning Value Proposition” “There are three things in a basic value prop: metric, direction, and magnitude. Once you’ve got these three, you have the right formula.” -JAMES MUIR
YOUTUBE SHORT: Six Strategies to Amplify Your Value Proposition "Once you've created your value prop, you can trick it out in six different ways: target statements, mechanisms of action, time to get a return, risk reduction or guarantees, impacts or add-on benefits, and stories that illustrate the point." - James Muir
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