FULL EPISODE "Emphasizing your value prop using a story would likely create the biggest return because storytelling creates thousands of mental hooks that make it memorable." - James Muir SLA Episode 21c - “Is Your Value Proposition Losing You Deals?" Page 3 Page 5Video Player is loading.Play VideoPlayMuteCurrent Time 0:00/Duration 22:30Loaded: 0.00%00:00Stream Type LIVESeek to live, currently behind liveLIVERemaining Time -22:30 1xPlayback RateChaptersChaptersDescriptionsdescriptions off, selectedCaptionscaptions settings, opens captions settings dialogcaptions off, selectedAudio TrackPicture-in-PictureFullscreenThis is a modal window.Beginning of dialog window. Escape will cancel and close the window.TextColorWhiteBlackRedGreenBlueYellowMagentaCyanTransparencyOpaqueSemi-TransparentBackgroundColorBlackWhiteRedGreenBlueYellowMagentaCyanTransparencyOpaqueSemi-TransparentTransparentWindowColorBlackWhiteRedGreenBlueYellowMagentaCyanTransparencyTransparentSemi-TransparentOpaqueFont Size50%75%100%125%150%175%200%300%400%Text Edge StyleNoneRaisedDepressedUniformDropshadowFont FamilyProportional Sans-SerifMonospace Sans-SerifProportional SerifMonospace SerifCasualScriptSmall CapsReset restore all settings to the default valuesDoneClose Modal DialogEnd of dialog window.video
SLA Episode 21c - “Is Your Value Proposition Losing You Deals?" Page 3 Page 5