“How To Create Your Highest Performing Content.” In this 3:52 video summary, 3x B2B CMO Jamie Gier discusses their company's focus on selling healthcare solutions to large hospitals and health systems as an analogy for all B2B account-based marketing (ABM) companies. She emphasizes the complexity of reaching various departments within these systems, each with different decision-makers and objectives. "Our greatest sales team is our customer base because it's peer-to-peer, it's referral-based. So a lot of our content, our educational content, is capturing the voices of our customers—and that is our highest-performing content." - Jamie Gier