“Today’s Brand is Tomorrow's Demand: Performance Branding” In this 4:32 video summary, 3x B2B CMO Jamie Gier emphasizes the importance of simultaneously focusing on short-term and long-term strategies for building a successful sales pipeline. She stresses the significance of establishing a recognizable brand to make prospecting and outreach more efficient. Ensuring the brand is familiar to buyers reduces the need for extensive outreach efforts, ultimately speeding up the sales cycle. “Today’s brand is tomorrow’s demand.” - Jamie Gier