Part 5: Why B2B CMOs Fail So Quickly - with 3x CMO Jamie Gier
Jamie Gier, a three-time B2B CMO, discusses the challenges faced by B2B CMOs and why they often fail quickly.
marketing
CMO
Podcast
b2b
Jamie Gier
C-suite marketing perspectives
C-SUITE MARKETING PERSPECTIVES “Part 5: Why B2B CMOs Fail So Quickly” HOST: GUEST: Jamie Steve Gier MacDonald
ABOUT JAMIE GIER Introducing 3x B2B CMO Jamie Gier as she delves into the why and how of reversing the rapid turnover trend for B2B CMOs. We cover topics such as “Stopping the friction, getting early wins, today's brand is tomorrow's demand, why your customer’s voice should be out ahead of yours, and how to create your highest performing campaigns.”
FULL EPISODE "Today's brand is tomorrow's demand, and CMOs must balance immediate results with a strategic focus on brand building and content creation. Content plays a key role in building trust and influencing purchasing decisions." - Jamie Gier Listen Transcript Article
“Today’s Brand is Tomorrow's Demand: Performance Branding” In this 4:32 video summary, 3x B2B CMO Jamie Gier emphasizes the importance of simultaneously focusing on short-term and long-term strategies for building a successful sales pipeline. She stresses the significance of establishing a recognizable brand to make prospecting and outreach more efficient. Ensuring the brand is familiar to buyers reduces the need for extensive outreach efforts, ultimately speeding up the sales cycle. “Today’s brand is tomorrow’s demand.” - Jamie Gier
“How To Create Your Highest Performing Content.” In this 3:52 video summary, 3x B2B CMO Jamie Gier discusses their company's focus on selling healthcare solutions to large hospitals and health systems as an analogy for all B2B account-based marketing (ABM) companies. She emphasizes the complexity of reaching various departments within these systems, each with different decision-makers and objectives. "Our greatest sales team is our customer base because it's peer-to-peer, it's referral-based. So a lot of our content, our educational content, is capturing the voices of our customers—and that is our highest-performing content." - Jamie Gier
YOUTUBE SHORT: “Today’s Brand is Tomorrow’s Demand.” "Today's brand is tomorrow's demand, and CMOs must balance immediate results with a strategic focus on brand building and content creation. Content plays a key role in building trust and influencing purchasing decisions." - Jamie Gier
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