Marketing Exec POV: How to be Digital First, Human Always

Nidhi Daga, SVP of Marketing, Growth, and Digital Experiences at JPMorgan Chase, explores how customer experience (CX) is becoming the key differentiator for businesses. She shares insights from her journey in engineering, product building, and marketing, highlighting the importance of empathy and curiosity. She also offers a roadmap for leveraging CX to align marketing, product, and customer success for sustained growth.