Table of Contents • [0:48] Introduction to Nidhi Daga • [27:55] Full Podcast Episode • [3:16] Customer Experience as #1 Competitive Advantage Today • [4:47] Designing Customer-Centric Journey to Empower Customer Experience • [4:03] Establishing Trust in B2B Marketing • [1:37] Marketing’s Transformative Role in the Customer Journey • [1:06] Leveraging Deep ICP Understanding as Ultimate Competitive Advantage • [2:42] Understanding ICP Through Continuous Engagement and Data-Driven Insights • [1:09] 1-10 Rating: Importance of Deep ICP Understanding to Overall Company Growth • [1:27] The Role of CMOs in Owning the ICP and Customer Experience • [1:20] Internal Change Management: Key to Customer-Centric Transformation • [0:33] Mastering Your ICP and CX for a Winning Growth Strategy • [0:42] Short - Designing Customer-Centric Journey to Empower Customer Experience