Marketing Exec POV: How to be Digital First, Human Always
Nidhi Daga, SVP of Marketing, Growth, and Digital Experiences at JPMorgan Chase, explores how customer experience (CX) is becoming the key differentiator for businesses. She shares insights from her journey in engineering, product building, and marketing, highlighting the importance of empathy and curiosity. She also offers a roadmap for leveraging CX to align marketing, product, and customer success for sustained growth.
EPISODE 142 Marketing Exec POV: How to be Digital First, Human Always HOST: Steve A Conversation with Nidhi Daga, SVP of MacDonald Marketing, Growth, and Digital Experiences at JPMorgan Chase
Table of Contents • [0:48] Introduction to Nidhi Daga • [27:55] Full Podcast Episode • [3:16] Customer Experience as #1 Competitive Advantage Today • [4:47] Designing Customer-Centric Journey to Empower Customer Experience • [4:03] Establishing Trust in B2B Marketing • [1:37] Marketing’s Transformative Role in the Customer Journey • [1:06] Leveraging Deep ICP Understanding as Ultimate Competitive Advantage • [2:42] Understanding ICP Through Continuous Engagement and Data-Driven Insights • [1:09] 1-10 Rating: Importance of Deep ICP Understanding to Overall Company Growth • [1:27] The Role of CMOs in Owning the ICP and Customer Experience • [1:20] Internal Change Management: Key to Customer-Centric Transformation • [0:33] Mastering Your ICP and CX for a Winning Growth Strategy • [0:42] Short - Designing Customer-Centric Journey to Empower Customer Experience
ABOUT Nidhi Daga Nidhi Daga, SVP of Marketing, Growth, and Digital Experiences at JPMorgan Chase, explores how customer experience (CX) is becoming the key differentiator for businesses. She shares insights from her journey in engineering, product building, and marketing, highlighting the importance of empathy and curiosity. She also offers a roadmap for leveraging CX to align marketing, product, and customer success for sustained growth.
FULL EPISODE "I strongly believe CX is paramount for any company to be successful and it has gotten even more interesting because of customers working through omnichannel experiences. Now, you have to connect those experiences in online, in-person, and virtual settings while maintaining a common data layer." – Nidhi Daga
Full Episode: Topics Covered Embracing the Digital-First, Human-Always Approach Building Trust as a Business Differentiator The Critical Role of ICP and Customer Experience
[3:16] Customer Experience as #1 Competitive Advantage Today "CX is paramount, and we don’t always realize it, but we experience this kind of customer service and experience in our day-to-day activities. It’s just that we don’t recognize how important it is." – Nidhi Daga
[4:47] Designing Customer-Centric Journey to Empower Customer Experience
[4:03] Establishing Trust in B2B Marketing
[1:37] Marketing’s Transformative Role in the Customer Journey
[1:06] Leveraging Deep ICP Understanding as Ultimate Competitive Advantage
[2:42] Understanding ICP Through Continuous Engagement and Data-Driven Insights
[1:09] 1-10 Rating: Importance of Deep ICP Understanding to Overall Company Growth
[1:27] The Role of CMOs in Owning the ICP and Customer Experience "CMOs owning customer experience is almost like a ticket to that leadership seat in my mind. Every department is looking for those nuggets that can help shape the next business strategy, and you mentioned the whole listening post and building on that ICP.= – Nidhi Daga
[1:20] Internal Change Management: Key to Customer-Centric Transformation
[0:33] Mastering Your ICP and CX for a Winning Growth Strategy
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