[1:27] The Role of CMOs in Owning the ICP and Customer Experience "CMOs owning customer experience is almost like a ticket to that leadership seat in my mind. Every department is looking for those nuggets that can help shape the next business strategy, and you mentioned the whole listening post and building on that ICP.= – Nidhi Daga
Marketing Exec POV: How to be Digital First, Human Always Page 12 Page 14