Table of Contents • [0:44] Introduction to Ryan Nelsen • [24:56] Full Podcast Episode • [2:35] Episode Highlights Video • [1:20] How to Approach the Evolving Buyer’s Journey • [1:43] Closing the B2B Buyers Trust Gap for Business Success • [1:50] Letting the Voice of the Customer Leads Marketing Efforts • [1:56] Boosting Long-Term ROI by Doubling Customer Engagement • [2:27] Aligning Brand and Performance for Lasting Business Impact • [1:36] Sparking B2B Momentum with a Strong Brand Presence • [4:43] Merging Brand Strategy and Direct Performance for Powerful Returns • [3:46] Harnessing New Tech and AI for Tomorrow’s B2B Marketing Wins • [0:46] Be Bold: Bridge Gaps and Transform Buyer Journeys • [0:29] Short - Merging Brand Strategy and Direct Performance for Powerful Returns