CMO & PE Perspectives: How To Create Value Quickly
Manoj Jasra, CMO at Emids, discusses his experience as a B2B CMO and strategist, emphasizing how to create value swiftly within organizations while addressing stakeholder expectations. He highlights critical aspects of launching in new roles, including learning the business, building relationships, and securing budgets, while also discussing the evolving role of AI in marketing and the importance of clear communication.
EPISODE 112 CMO & PE Perspectives: How To Create Value Quickly HOST: Steve A Conversation with CMO of MacDonald Emids, Manoj Jasra
Table of Contents • [0:38] Introduction to Manoj Jasra • [31:53] Full Podcast Episode • [1:07] B2C Tactics Misapplied in B2B Marketing Strategies • [2:21] Building Momentum and Doing Things in Parallel for New CMOs • [1:46] Understanding Value Proposition for Business Success • [2:41] Aligning Strategy with Budget and Clear Communication for Success • [2:06] Top Roadblocks in B2B Marketing Execution • [3:53] Understanding ICP: Strategies and Tools for Success • [1:34] Navigating Complex Buying Committees in Today’s Marketplace • [1:03 ] 1-10 Rating: Importance of Content for Business Success and Growth • [3:17] How Effective PR and Content Strategy Elevates B2B Buyer Engagement • [1:02] The Urgency of Leveraging AI for Value Creation • [0:56] Effective Communication as Key to Successful Marketing • [0:48] Short - Understanding ICP: Strategies and Tools for Success
ABOUT Manoj Jasra Manoj Jasra, CMO at Emids, discusses his experience as a B2B CMO and strategist, emphasizing how to create value swiftly within organizations while addressing stakeholder expectations. He highlights critical aspects of launching in new roles, including learning the business, building relationships, and securing budgets, while also discussing the evolving role of AI in marketing and the importance of clear communication.
FULL EPISODE "Understanding why the company exists in the first place is extremely relevant. It’s the foundation of everything you’re going to do and the basis of your strategy." – Manoj Jasra
Full Episode:Topics Covered The Critical Role of Internal Communication Understanding and Aligning with Your ICP Fusing Content Marketing with Thought Leadership
[1:07] B2C Tactics Misapplied in B2B Marketing Strategies "In the B2B world, the buying cycle is much longer. However, you can often see a potential B2C marketer trying to apply social media-style B2C content in a B2B context without understanding the long-term nurturing required. This approach may not work effectively for a B2B business." – Manoj Jasra
[2:21] Building Momentum and Doing Things in Parallel for New CMOs
[1:46] Understanding Value Proposition for Business Success
[2:41] Aligning Strategy with Budget and Clear Communication for Success
[2:06] Top Roadblocks in B2B Marketing Execution
[3:53] Understanding ICP: Strategies and Tools for Success
[1:34] Navigating Complex Buying Committees in Today’s Marketplace
[1:03] 1-10 Rating: Importance of Content for Business Success and Growth "I would rate it as an eight-plus. Many might even say it's a ten, but in the realm of networking and relationships—an area where many scale-ups rely on advisory board connections and executives' extensive networks—it's possible to win business solely through those relationships.= – Manoj Jasra
[3:17] How Effective PR and Content Strategy Elevates B2B Buyer Engagement "If you've executed PR correctly, it can yield not just impressions but also strong demand. Additionally, it can elevate your thought leadership in a branded way, benefiting not only the brand itself but also highlighting the achievements of individuals within the organization." – Manoj Jasra
[1:02] The Urgency of Leveraging AI for Value Creation
[0:56] Effective Communication as Key to Successful Marketing
YOUTUBE SHORT:
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