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[1:07] B2C Tactics Misapplied in B2B Marketing Strategies "In the B2B world, the buying cycle is much longer. However, you can often see a potential B2C marketer trying to apply social media-style B2C content in a B2B context without understanding the long-term nurturing required. This approach may not work effectively for a B2B business." – Manoj Jasra

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