[1:07] B2C Tactics Misapplied in B2B Marketing Strategies "In the B2B world, the buying cycle is much longer. However, you can often see a potential B2C marketer trying to apply social media-style B2C content in a B2B context without understanding the long-term nurturing required. This approach may not work effectively for a B2B business." – Manoj Jasra
CMO & PE Perspectives: How To Create Value Quickly Page 5 Page 7