YOUTUBE SHORT: Marketing Textbooks Overlook Practical Growth Decision-Making In this YouTube Short, Professor Leigh McAlister emphasizes the unique value of the Growth Gears framework, which clarifies how to drive firm growth—a focus often missing in traditional marketing textbooks. She highlights that, unlike typical pricing strategies, Growth Gears advocates starting with insight, aligning strategy and execution, and then determining pricing, making it easier for finance-minded students to grasp and apply growth concepts.
CEO Growth Talks: Leigh McAlister Podcast - "Growth Gears: How Companies Drive Business Success Through Marketing" Page 7 Page 9Video Player is loading.
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