YOUTUBE SHORT: Three Patterns Defining Marketing Authority Across Di昀昀erent Industries In this YouTube short, Professor Leigh McAlister explains three levels of marketing authority within companies: full authority (including research, pricing, and distribution), limited authority (focused on communications), and no authority. She suggests this hierarchy often reflects the founder's background.
CEO Growth Talks: Leigh McAlister Podcast - "Growth Gears: How Companies Drive Business Success Through Marketing" Page 6 Page 8Video Player is loading.
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