Table of Contents • [2:37] Introduction to Cindy White • [28:52] Full Podcast Episode • [2:53] Episode Highlights Video • [2:17] Putting Alignment on the Higher Agenda • [5:08] Redefining ICP with the Head and Heart • [2:45] Designing CX That Build Buyer Trust • [4:13] Innovating Faster by Listening to Customers • [2:19] Using Customer Mediation for Internal Alignment • [4:27] Anchoring Decisions in Purpose and Feedback • [1:39] Make Integration Your Competitive Advantage • [0:58] Short - Anchoring Decisions in Purpose and Feedback