B2B C-suite: Fixing the Foundational Crisis in our GTM Strategies

Cindy White, Chief Marketing Officer at Mitek Systems, lays out why internal alignment and deep voice-of-customer understanding drive durable growth. She explains how trust is built through consistent experiences and multi-year commitment. She urges teams to remove subjectivity by putting the customer in the middle. This integration, clarity, and one-repeatable story is what keeps organizations focused.