[5:08] Redefining ICP with the Head and Heart “Every human has a head and a heart, and when you're thinking about customer intimacy, you're not only appealing to the decisions that they make in their head. You're creating an emotional connection and a relationship with your buyers. So, in this digital world, we are trying to form trust, and that is multi-year. That can't be a decision that's 12 months.” – Cindy White