Table of Contents • [1:11] Introduction to Mark Walker • [29:02] Full Podcast Episode • [3:05] Episode Highlights Video • [3:11] Why Lead Nurturing Still Hasn’t Evolved Today • [3:01] Refocusing on Existing Customers to Drive B2B Growth • [6:28] Bridging Sales-Marketing SQL Gaps for Accelerated Growth • [3:16] Rethinking Your ICP Understanding From Familiarity to Empathy • [2:29] Customer Experience as Competitive Advantage in Today’s Market • [4:32] 1-10 Rating: Importance of Scaling Customer Obsession in Business • [1:28] The Gold Mine You’re Missing in Lead Nurturing • [1:00] Short - Bridging Sales-Marketing SQL Gaps for Accelerated Growth