[3:24] An Evolution in Marketing & Sales Alignment "With ABM Podcasting, we can elevate the discussion to higher order issues that cause a shift in the account to get them further down the buying decision process because of the insights we’re getting. It allows us to bring more intelligence to sales. They can now ask for a shopping list of accounts to do this with and the kinds of value statements they'd like to affirm or the objections they'd like to overcome.” – CMO, Ron Carson
What is ABM Podcasting [Final] Page 9 Page 11