What is ABM Podcasting [Final]

What Is ABM Podcasting? A bridge between brand, customer expansion, and short-term revenue goals. Discover the benefits of ABM podcasting at your own pace, guided by our clients' voices. This page highlights how leveraging the voice of your Ideal Customer Profile (ICP) validates your company's narrative and consistently leads to the highest ROI outcomes.

C-Suite Executive’s Insights on ABM Podcasting • [2:24] The ABM Marketing & Sales Challenge • [1:51] What is ABM Podcasting? • [3:21] What Is the Full Impact of ABM Podcasting on the Company? • [1:33] ABM Podcasting Scores 10+ for Driving Company Growth and Alignment • [1:19] The Direct Effect on Sales & Prospecting • [Text] 14 Ways ABM Podcasts Improve Your Go-To-Market Plans • [3:24] An Evolution in Marketing & Sales Alignment • [2:36] Why the ABM Podcasting Content Explosion Benefits Everyone • [3:20] The Incredible Value of the Post-Podcast Session • [2:29] The Ease of Attracting Senior Executives within Your ICP onto the Podcast • [1:57] A New “Step One” in the Playbook

[2:24] The ABM Marketing & Sales Challenge Forrester highlights that B2B content Denys Dubner, is essential for marketing success, CEO while Gartner points to the self-guided B2B buyer's journey that sidelines sellers until the later decision-making stages. This shift means content must now drive early and meaningful conversations, making it a critical component in the sales process. "Traditional content marketing solves problems, while thought leadership sparks Ron Carson, conversations." - Forbes CMO

[1:51] What is ABM Podcasting?

[3:21] What Is the Full Impact of ABM Podcasting on the Company? "If the market collapsed today, and we needed to cut costs substantially, the ABM podcasting would be the last thing I would cut.” - Denys Dubner, CEO “We now have that voice of the market coming back to us so we can be more strategic, more considered.” – Ron Carson, CMO

[3:53] A CRO’s POV: The Top 4 Ways ABM Podcasting Impacts Growth In this 3:53 video, Edan shares his POV on how ABM Podcasting drives ICP alignment, informs the entire go-to-market motion, and accelerates revenue. He explains how it is unmatched for real customer insights— it's strategically critical, tactically versatile, a fast track to innovation, and cost-effective. "ABM Podcasting covers the entire gambit of what you're trying to do in your go-to-market Edan Gottlib, 6x VP Sales, 2x CRO and acquiring revenue."

[1:33] ABM Podcasting Scores 10+ for Driving Company Growth and Alignment “If you think about the challenges of creating content, relevant content, elevating your brand, generating pipeline, accelerating pipeline, sales, marketing, alignment, visibility with the CEO, this does it all at once.” – CMO, Ron Carson

[1:19] The Direct Effect on Sales & Prospecting ABM Podcasting is a strategic tool for content marketing, sales, and customer expansion. By inviting high- value guests who align with the Account-Based Marketing (ABM) model and Ideal Customer Profile (ICP), companies can target all-new or in- pipeline prospects, engage existing clients, and foster new business relationships. Podcasting thus serves as a multifaceted sales activity, enhancing customer expansion and CMO, Ron Carson prospecting efforts beyond the scope of traditional marketing campaigns.

[3:24] An Evolution in Marketing & Sales Alignment "With ABM Podcasting, we can elevate the discussion to higher order issues that cause a shift in the account to get them further down the buying decision process because of the insights we’re getting. It allows us to bring more intelligence to sales. They can now ask for a shopping list of accounts to do this with and the kinds of value statements they'd like to affirm or the objections they'd like to overcome.” – CMO, Ron Carson

[2:36] Why the ABM Podcasting Content Explosion Benefits Everyone "ABM Podcasting is different. This contributes to the conversation with your ICP at a level where they communicate with their industry peers. We’re cutting through the noise with nuggets of content that are especially relevant to the exact people we want to reach and making it available to the salespeople in a way they can easily share it regardless of marketing." – CMO, Ron Carson

[3:20] The Incredible Value of the Post-Podcast Session In the post-podcast section, hosts utilize the time after a recording to gain valuable insights from guests. This period is crucial for creating video case studies with clients, debunking sales objections, understanding prospects' needs, and transitioning conversations from all-new prospects to interest in continuing the discussion with the company further. Guests, now comfortable, provide candid feedback and advice, aiding in refining sales approaches and messaging.

[2:29] The Ease of Attracting Senior Executives within Your ICP onto the Podcast "I was so surprised. I could not believe my eyes as it was a completely cold outreach. So, I decided to go immediately after the ICP we want, larger organizations that would not even notice us before.” - Denys Dubner, CEO

[1:57] A New “Step One” in the Playbook "The ABM podcast covers the strategy, messaging, positioning, market insights, buying motivations, buying objections, and how to overcome them, and opens the doors to more sales or any conversations. It covers so much with one package that it’s become the new step one for CMOs. Things like sales and marketing alignment debates go away. We can now create the list of accounts we want to get sales into.” – CMO, Ron Carson "ABM Podcasting Creates a new thinking paradigm that you should be following." - Denys Dubner, CEO