[1:57] A New “Step One” in the Playbook "The ABM podcast covers the strategy, messaging, positioning, market insights, buying motivations, buying objections, and how to overcome them, and opens the doors to more sales or any conversations. It covers so much with one package that it’s become the new step one for CMOs. Things like sales and marketing alignment debates go away. We can now create the list of accounts we want to get sales into.” – CMO, Ron Carson "ABM Podcasting Creates a new thinking paradigm that you should be following." - Denys Dubner, CEO