Table of Contents • [1:39] Introduction to Mark Humphreys • [28:55] Full Podcast Episode • [2:01] Episode Highlights Video • [3:29] Why Reliability and Trust Win Complex B2B Decisions • [3:14] Building Trust Through Deeper One-to-One B2B Relationships • [5:43] 1-10 Rating: Importance of Listening to Customer Voice • [2:18] Avoid Shiny Object Syndrome with Strategic Consistency • [2:20] The Voice Of The Customer Drives Marketing Success • [0:57] Short - The Voice Of The Customer Drives Marketing Success