FULL EPISODE: Topics Covered Introduction The "Just Ask" Concept The "Just Ask" Call vs. a Sales Call Questions for a "Just Ask" Conversation Content is Vital to Create Buyer’s Journey Stepping Stones Bringing Sales into the Just Ask Learnings Bringing the Voice of the Customer to the Decision-Making Table Identifying Your Blind Spots Bringing Back the Lost Art of Talking to Clients Just Ask as Standard Operating Procedure Using the Customer Voice as an Internal Learning Program Key Takeaways: Content is a 10 & Find Your Blind Spots