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The Most Under-Utilized Insight Gathering Strategy for CMOs

Ron Carson, a CMO with 25 years of experience working with everything from Silicon Valley startups to multi-billion dollar companies, shares insights on the critical role of representing the voice of the customer and how to leverage the "just ask" approach to discover insights that shape marketing strategies, pipeline penetration, drive renewals, cross-sells, and upsells.

marketing

CMO

Podcast

b2b

C-suite marketing perspectives

C-SUITE MARKETING PERSPECTIVES PODCAST “The Most Under-Utilized Insight Gathering Strategy for CMOs” GUEST: HOST: Ron Steve Carson MacDonald

ABOUT Ron Carson Ron Carson, a CMO with 25 years of experience working with everything from Silicon Valley startups to multi-billion dollar companies, shares insights on the critical role of representing the voice of the customer and how to leverage the "just ask" approach to discover insights that shape marketing strategies, pipeline penetration, drive renewals, cross-sells, and upsells.

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      FULL EPISODE "Without having regular customer conversations, you risk being untethered from our customer base." - Ron Carson

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          FULL EPISODE: Topics Covered Introduction The "Just Ask" Concept The "Just Ask" Call vs. a Sales Call Questions for a "Just Ask" Conversation Content is Vital to Create Buyer’s Journey Stepping Stones Bringing Sales into the Just Ask Learnings Bringing the Voice of the Customer to the Decision-Making Table Identifying Your Blind Spots Bringing Back the Lost Art of Talking to Clients Just Ask as Standard Operating Procedure Using the Customer Voice as an Internal Learning Program Key Takeaways: Content is a 10 & Find Your Blind Spots

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          “CMOs: How to Ensure Marketing’s Role as the Highest Voice of Authority.” In this 3:06 video summary, veteran CMO Ron Carson emphasizes the importance of having a seat at the table and representing the voice of the customer in decision-making processes as the highest voice of authority in the business. “It changes the dynamic among company leadership quickly if marketing has the voice of the customer and market proof points to bring forward." - Ron Carson

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              YOUTUBE SHORT: “Marketing Represents the Highest Authority.” Ron Carson believes it is crucial to have the voice of the market, not just the voice of the customer, to make informed decisions.

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