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(SM) CRO POV: The Future of the B2B Revenue Engine

Eric Steele, the CRO at Source Advisors and a 15-year veteran at Forrester stresses that the future of the B2B revenue engine lies in total alignment and strong brand equity. As B2B buyers become more empowered and knowledgeable, companies must create a seamless alignment between sales, marketing, and customer success. This alignment not only ensures a consistent and valuable customer experience but also drives growth and success for the business as a whole.

marketing

CMO

Podcast

b2b

C-suite marketing perspectives

Podcast-“CRO POV: The Future of the B2B Revenue Engine” GUEST: Eric HOST: Steele Steve MacDonald

What’s Inside: Full Episode Video Full Episode Audio Full Episode Transcript Full Episode Article 3:18 Summary Video Summary Article YouTube Short

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ABOUT Eric Steele Eric Steele, the CRO at Source Advisors and a 15-year veteran at Forrester stresses that the future of the B2B revenue engine lies in total alignment and strong brand equity. As B2B buyers become more empowered and knowledgeable, companies must create a seamless alignment between sales, marketing, and customer success. This alignment not only ensures a consistent and valuable customer experience but also drives growth and success for the business as a whole.

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      FULL EPISODE "The future of the B2B revenue engine is total seamless alignment with sales, marketing, and customer success as one team, one dream, common metrics, common goals, and a common vision.” - Eric Steele

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          FULL EPISODE: Topics Covered Understanding the Empowered B2B Buyer The Consultative Sales Approach Seamless Alignment Across Sales, Marketing, & Customer Success The Future: Integrated Revenue Engines Adapting to the Changing B2B Landscape

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          (4:34 Video) “CRO POV: The Future of the B2B Revenue Engine” In this 4:34 video with Eric Steele, he explains how the future of the B2B revenue engine lies in total alignment and brand equity. As B2B buyers become more empowered and knowledgeable, companies must create a seamless alignment between sales, marketing, and customer success.

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              YOUTUBE SHORT: Today’s Brand is Tomorrow’s Demand "Our B2B clients and prospects have more information at their fingertips than ever. The content they research comes from our brand, and I love that phrase that the brand today becomes demand in the future. That's spot on." - Eric Steele

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