“Strategy is Sexy, Execution Sucks” Steven Rosen and Colleen Stanley discuss the paradox of strategy and execution in sales leadership. They explore why companies often struggle to execute their strategies effectively. Steven emphasizes the importance of building an execution plan and focusing on the most critical factors for success. Colleen highlights the need for self-awareness and reframing. Reframing the difficulty of execution as a competitive advantage can motivate us to do the hard work.