SLA Episode 3 - "Strategy is Sexy, Execution Sucks”
Steven Rosen and Colleen Stanley discuss the paradox of strategy and execution in sales leadership. They explore why companies often struggle to execute their strategies effectively. Steven emphasizes the importance of building an execution plan and focusing on the most critical factors for success. Colleen highlights the need for self-awareness and reframing. Reframing the difficulty of execution as a competitive advantage can motivate us to do the hard work.
marketing
CMO
Podcast
b2b
C-suite marketing perspectives
Podcast: “Strategy is Sexy, Execution Sucks” Co-Host: Colleen Stanley Co-Host Steven Rosen
What’s Inside: Introduction Full Episode Video Full Episode Audio Full Episode Transcript Full Episode Article 4:59 Summary Video YouTube Short
“Strategy is Sexy, Execution Sucks” Steven Rosen and Colleen Stanley discuss the paradox of strategy and execution in sales leadership. They explore why companies often struggle to execute their strategies effectively. Steven emphasizes the importance of building an execution plan and focusing on the most critical factors for success. Colleen highlights the need for self-awareness and reframing. Reframing the difficulty of execution as a competitive advantage can motivate us to do the hard work.
FULL EPISODE "Execution can become very ad hoc rather than proactive and disciplined." - Steven Rosen
FULL EPISODE: Topics Covered Execution: Three Common Themes and Examples Making Execution Sexy: The Execution Plan Overcoming Resistance to Execution Detailed Action Steps for Sales Leaders
(4:59 Video) “Building an Execution Framework for Sales Success” In this 4:59 video, learn about success strategies around sales execution, including a three-step framework for building an execution plan. Discover how to reframe the difficulty of execution as a competitive advantage.
YOUTUBE SHORT: Change Management is Sales Management "I've seen sales reps almost sigh in relief because they can see that this is normal. It's supposed to take a little longer. Change management is sales management." - Colleen Stanley
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