(4:50 Video) “Confidence in Sales: Authenticity, Transparency, and Expertise Matter” “Confidence is being able to articulate what you can do well, the value proposition, the differentiation, and how you can serve the client to meet their needs. If you can't do that from a place of strength and you're constantly looking down, the client will pick up on it, and they won't think that you have a solid product. It’s really important to have confidence.” - ERIKA GLENN