SLA Episode 23c - "Bridging the Gap Between Sales and Marketing”

In the Sales Leadership Awakening podcast, Jenn Steele, CEO and Co-Founder of SoundGTM, delves into the friction between marketing and sales teams. She explores the common blame game—marketing faults sales for lead mishandling, while sales criticize marketing for subpar leads. She also stresses the critical role of communication, collaboration, and mutual understanding in overcoming the blame game and achieving synergy.

marketing

CMO

Podcast

b2b

C-suite marketing perspectives